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Intro to Product Marketing by Criteo Sr Product Marketing Manager
December 20, 2018 @ 6:30 pm - 8:30 pm
Ever wondered what it’s like to work as a Product Marketing Manager? This is an exclusive Q&A session to give you a chance to ask every question you’ve ever had, with Riana Zimmerman, Senior Product Marketing Manager at Criteo.
She will discuss what it’s like to work in this dynamic role and what it takes to get your foot in the door. You’ll also get the inside scoop on the day-to-day work as a Product Marketing Manager, the challenges of the job and personal insight from Riana’s experience at Criteo.
– What does it take to be in a Product Marketing role?
– How does Product Marketing work with Product Managers?
– Tips on how to be a good Product Marketer
Meet the Speaker: Riana Zimmerman
Riana Zimmerman is a Senior Product Marketing Manager at Criteo, the advertising platform of choice for the open internet. At Criteo, she is responsible for sales enablement, messaging and positioning, and leveraging market intelligence to influence the roadmap for Criteo Retail Media. This is a retailer monetization solution that enables retailers to run their own media networks leveraging their commerce sites and first-party audience data.
Previously, she was at Sprinklr, the world’s most complete social media management platform for the enterprise. There she drove go-to-market strategy for Sprinklr’s Advertising and Social Clouds, managed relationships with industry analysts, and built a global event sponsorship program.
Prior to her life in tech, she executed marketing and business development for hospitality brands including Magnolia Bakery and Blue Ribbon Restaurants. She also worked in audience development at Hearst Digital Media. Here she devised social media strategies and consulted on best practices for 24 digital magazine brands including ELLE, Cosmopolitan, Esquire and Harper’s Bazaar.
She has been a speaker at marketing and social media conferences including Social Media Week New York.